September 12, 2019
After the Luna Park on Coney Island, the top world player in the entertainment sector has chosen the food park in Bologna for an investment of €11 million. A project dedicated to family fun that combines creativity, technology, and inclusiveness. Hiring is currently under way for 50 employees, and the "Umarell Days" have been launched for those who can't resist the temptation of a construction site.
Luna Farm, the first farmer theme park in Italy, will open before the end of the year in Bologna. This is the Zamperla Group's most important project in Italy, a group that manages, among others, the Luna Park on Coney Island and Victorian Gardens in Central Park, icons of New York City. Based on an original concept designed for FICO Eataly World, Luna Farm will offer families a fun-filled experience on an amazing farm. Among highly detailed settings visitors will experience the excitement of 15 themed attractions, including a hen-shaped suspended monorail, a panoramic mill wheel, and bull corral bumper cars with interactive projections.
LUNA FARM: ACCESSIBILITY AND INCLUSION
In the new indoor park by the design company Team Park Project it will be possible to experience world premieres of augmented reality and interactivity solutions developed by Z+, a subsidiary of the Zamperla Group. This project also focuses on the issues of inclusion and accessibility, which the group has been researching and developing for years, designing attractions dedicated to people with special needs.
LUNA FARM: THE FIRST FARM AMUSEMENT PARK
The farm amusement park will occupy an indoor area of about 70,000 square feet in the area of the CAAB - Centro Agroalimentare Bologna where FICO is located. The project has required investments of €11 million euros and at full capacity will employ 70 people, including 50 ride and reception staff hired immediately. In the end it will take about 12 months of work to design and build a theme park that in many ways has no equal in Italy.
Luna Farm was presented at FICO this morning by Alberto Zamperla, chairman of the Zamperla Group, Oscar Farinetti, founder of Eataly, Andrea Caldonazzi, CEO of Team Park Project and Luna Farm, Tiziana Primori, CEO of FICO Eataly World, together with Marilena Pillati, deputy mayor of Bologna, Andrea Segrè, president of CAAB and the FICO Foundation, Alessandro Bonfiglioli, general manager of CAAB and secretary general of the FICO Foundation, and Andrea Cornetti, general manager of Prelios SGR.
LUNA FARM AND THE FUN MANIFESTO
The Luna Farm mascots also made an amusing surprise appearance at the event and site tour, and at the end they had everybody sign the "Fun Manifesto" consisting in ten points focused on good cheer and children, that all visitors to FICO can sign on the wall of what will become the entrance to Luna Farm or at www.lunafarm.it.
RECRUITING WITH "TOGETHER FOR WORK"
On September 1st Luna Farm also launched the recruiting campaign for the 50 employees in charge of operating the attractions and receiving guests. After an online selection, the search will culminate in an event that will take place at FICO in mid-October and will end the following day with individual interviews. The recruiting process also avails itself of the collaboration of "Together for Work," a project resulting from the partnership between the Municipality, the Metropolitan City, and the Archdiocese of Bologna that networks associations, trade unions, and the non-profit sector to hire people in difficult conditions.
FOCUS ON CHILDREN, STARTING WITH "UMARELL DAYS"
Children are the focus at Luna Farm, even before the grand opening. With a video shot at some symbolic locations in the center of Bologna and the construction site of the Park, a young mini-umarell invites his colleagues aged up to 99 years old to participate in the "Umarell Days." From September 21st to October 13th, every Saturday and Sunday guided tours of the Park's construction site will be offered to show how a roller coaster is assembled indoors or how realistic sets are created.
To explore the Luna Farm building site, book a peek here https://www.eatalyworld.it/it/umarell-days
Ready for some fun?