Topic of the Month
Origin Identity
Three days to taste the best of PDO and PGI excellence

From August 30th to September 1st, FICO will host Origin Identity, featuring meetings, exhibitions, markets, and workshops to get to know the PDO and PGI products of Italy and some guest European countries. An international technical meeting and three days to taste the best European foods at FICO.

Program:

  • FRIDAY, AUGUST 30th, 10:00-10:15 - ENTRANCE AT THE FICO CONFERENCE CENTER - TICKET COUNTER

10:15-11:15 - FICO CONGRESS CENTER 

“PDO AND PGI AND VALUE CHAINS, INNOVATION, AND LOCAL DEVELOPMENT: FUTURE POLICIES AND COMMERCIAL STRATEGIES" 

An international technical meeting – with the participation of protection consortia, national and European political representatives, university professors, trade media, foodservice and product distribution staff – where various topics specific to this sector will be studied in depth, with particular attention given to the analysis of the value chain with respect to the internalization of agri-food products and the sustainable development of implementation areas. 

Welcome: 

  • TIZIANA PRIMORI, CEO of Eatalyworld 
  • ANDREA SEGRÈ, President of the FICO Foundation

Introduction: 

  • SIMONA CASELLI, Councilor for Agriculture, Emilia-Romagna Region 
  • Professor FILIPPO ARFINI, Professor of Agricultural and Food Economics, University of Parma Professor ALESSANDRO OLPER, Professor of Agricultural Economics, University of Milan

Round table: 

  • An FAO representative
  • A representative from the AREPO Association of European Regions for Products of Origin 
  • A representative of the New Aquitaine Region
  • A representative of the Hesse Region 
  • SANTOS RUIZ, Director of DO Arroz de Valencia 
  • MASSIMO VITTORI, Director of OriGin
  • CORRADINO MARCONI, Origin Italia 
  • CESARE MAZZETTI, President of the Qualivita Foundation 
  • SEBASTIANO SARDO, Head of Strategic Marketing at Eatalyworld and others
  • Moderated by DUCCIO CACCIONI - Scientific Director of the FICO Foundation

Conclusions by PAOLO DE CASTRO

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1:15-2:00 - from the FOYER to PIAZZA EATALY WORLD  MINITOUR with free tastings of Italian PDO and PGI products 

At the end of the international meeting, the public and guests will be accompanied on a short tour to explore the PDO and PGI products present at FICO, which will end with a toast under the Unesco totem in “Piazza Eataly World” (at the west entrance), where at 1:45 pm the public can watch the marking of Grana Padano cheese produced in the FICO factory. 

AT 2:00 pm FINAL TOAST IN PIAZZA EATALY WORLD

SATURDAY, AUGUST 31st - SUNDAY, SEPTEMBER 1st, THE ENTIRE PARK WILL BECOME A MARKET FOR PRODUCERS AND PRODUCTION AREAS 

 

Location: area between the Arena Theater and Librerie.coop + bike path 

Time: Saturday from 10 am to 8 pm; Sunday from 10 am to 7 pm 

Market review of PDO and PGI products from all over Italy: 

Consortia and individual producers will offer free tastings and the sale of certified products to the public. 

 SPECIAL PRODUCTION DEMOS 

The FICO factories will host production workshops of Grana Padano PDO and Mortadella di Bologna PGI (productions already in place at FICO, as Bologna is part of the production area established by the production guidelines). These demonstrations will be carried out in the presence of producers from the protection consortia involved, who will tell the public everything there is to know about these gems of the Italian agribusiness world. 

The “Grana Padano” factory's production hours (4 per day): 10:30-12:00 1:30-3:00.

 ORIGIN IDENTITY MENUS

FICO restaurants will offer special menus based on PDO and PGI products, in accordance with seasonality.

 I'M A PDO PRODUCT AND I COME FROM... 

Place: Arena Theater

Time: Saturday 11:00-6:00; Sunday 10:30-5:30 

On Saturday and Sunday the individual consortia will alternate on the Arena Theater stage to tell the FICO public about all the secrets that make PDO and PGI products unique: the crops, the breeding, the work, and the passion of the people, the link between the products and the regions they come from, the local traditions, the recipes of the past and those of the future....

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Event timetable
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Free event
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