The excellence of Italian fruit and vegetables.
From the fields of ORTOFFICINA, a biodynamic estate in the Bolognese hills, to 25,000 hairdresser salons in the world, from Japan to the United States, the Oway (Organic Way) brand is a symbol of green and glocal excellence with its roots deep in the Bologna countryside. Its products include hair and skin products based on essential oils, vegetable extracts, hydrolytes, and pure plants micronized from local biodynamic and organic farms. OW formulas contain precious ingredients procured through fair trade. Natural and innovative systems for cleaning, treating, and coloring hair, skin products certified by Natrue, all in glass bottles and aluminum tubes, 100% environmentally friendly. OW, with its experiential shop-lab and its HORTO salon (Hair Organic Touch), is an example of sustainable cosmetics within the FICO park.