New Holland Agriculture is a world leader in the production, sale, and servicing of agricultural machinery. Faithful to the vision of its founding fathers - Abe Zimmerman, Henry Ford, Giovanni Agnelli, and Leon Claeys - New Holland has been innovating for more than 120 years. With the same spirit of its beginning, New Holland continues to raise the level of its quality with intelligent, efficient, and environmentally friendly machines and innovations.
In 2006 it launched the "Clean Energy Leader" strategy, which is based on the promotion and research of renewable fuels, on the implementation of emission reduction systems, and the development of sustainable technologies and farming practices. New Holland offers farmers of today and tomorrow the widest range of solutions and agricultural machinery to improve performance and productivity while respecting the environment.