Worldwide Manufacturers of Home Appliances. Research and technological innovation.

Founded in 1911 in St. Joseph, Michigan by the brothers Louis, Frederick, and Emory Upton with the name Upton Machine Company, Whirlpool's first product was launched in 1950. In Italy, Whirlpool employs over 6,000 people in 5 factories and 2 operating locations. On 11 May 2017, the new Whirlpool EMEA Headquarters (Europe, Middle East, Africa) was inaugurated in Pero, on the outskirts of Milano.

The facility is located in the "Perseo" Expo District complex in an area of about 130,000 square feet, and is located near the nascent Human Technopole. There is also an area of 5,400 square feet called "The World of Whirlpool," where the products of the four major European brands are displayed: KitchenAid, Whirlpool, Hotpoint, and Indesit.

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